What is PPC?

PPC stands for pay per click, an online marketing model where advertisers pay money each time one of their ads is clicked. 

Search engine optimization is one of the most popular forms of PPC. Allows advertisers to bid for ad placement on sponsored search engine links when someone searches for a keyword related to their business offer. For example, if we are bidding for the keyword “PPC software,” our ad may appear at the top of the Google results page.